Send SMS campaign to a list of contacts or segments

• Tips for better SMS campaign results
• Compose and send SMS broadcast
• SMS delivery statuses
• How am I charged?

Tips for better SMS campaign results

• Make sure that texts are sent only to contacts that opted-in. Start using compliant opt-in forms.
• Keep your messages short and to the point, avoid sending links.
• Send messages at times when your audience is likely to be available (like business hours).
• Limit message frequency — avoid spamming; 2-4 times per month recommended.
• Always include an easy opt-out option, like “Reply STOP to unsubscribe.”
• Track key metrics like delivery rates, and opt-outs to see what’s working.
• Use personalization and automation to send messages that feel more relevant and timely.

Compose and send SMS broadcast

Once you selected and verified the texting number , go to the Compose page → Select SMS.

1. Add recipients:

• Type phone numbers manually (separated with “,”) or choose from Contacts, Lists, Segments, or Frequently Sent. Learn how to import.

2. Choose sender:

• Select the compliant sender number you want the text message to be delivered from.
• To check your default sender – navigate to the Sender settings page.

3. Compose the message:

• Write your message in the Message box.
• Use the Insert template or Add dynamic field options for personalization.
• Click Schedule message to send later, or Send now to send immediately.

Preview and send

• Always send a test message to yourself to check that the message looks as expected.
• Review the estimated cost displayed at the bottom of the Compose page.

SMS delivery statuses

Navigate to History → Outbound SMS to check the SMS campaign performance and results.

Below, you’ll find explanations of the different delivery statuses.

• Delivered – the message has been sent and the recipient’s network has confirmed delivery.
• Sent – the message has been sent but delivery has not been confirmed, for example because the recipient’s phone is switched off. Delivery notification may take up to 12 hours.
• Failed – the message has been sent but the recipient’s network is unable to deliver it. For example, because the recipient has cancelled their mobile contract or the network was unable to deliver your message.
• Rejected – the SMS has been rejected for free, either by the recipient’s network or Textmagic. For example, because the recipient has unsubscribed from your text messages or you did not use a mandatory texting number when sending the message to North America. 

Delivery status is updated once the recipient’s mobile network provides Textmagic with updates. This may take up to 12 hours. 

How am I charged when I send text messages?

When you send texts in bulk, your account balance is deducted according to:

• Text message length: The longer the message (amount of SMS parts), the more it costs.
• Text message destination: Different destinations may have varying costs.
• Number of recipients: Sending to more recipients increases the total cost.

Information about the maximum text message length is available in this article.

Inbound texts are always free.

Pricing information is available on the Textmagic pricing page.