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Toll free number verification guide

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Welcome to the Textmagic toll-free number verification video.

Toll-free verification is an industry-wide requirement designed to protect consumers from spam and fraud. That is why U.S. carriers, the messaging aggregator, and Textmagic will block messages sent from unverified toll-free numbers that don’t comply with these regulations.

1. Register your brand

The first step in toll-free verification is Brand registration. This is where you provide important details about your business, like the company name, address, and website. This helps carriers identify your business as a trusted sender.

  • You’ll need to enter your organization’s legal name and a brand name if it differs.
  • Select the legal form of your business and provide your website. If you do not have a website, add a social media link.
  • Then, choose your industry from the list. If your exact category isn’t there, just pick the closest option.
  • Add the official address of the organization.
  • In the bottom section, enter contact details for your company representative who can be the point of contact in case of questions.

2. Fill out your toll-free campaign details

Next, we have the toll-free campaign. This is where you define the purpose, content, and audience for the texts you’ll be sending.

2.1. Campaign details

  • Start by selecting the category that best represents your use case. If you have multiple use cases, choose the one that will send the most messages.
  • Then, briefly describe who you’ll be texting, these could be customers, employees, or partners.
  • Finally, explain the type of content you’ll send, such as appointment reminders or delivery updates.
  • Select the estimated message volume that you plan to send monthly and indicate if most of them will be sent to Canadian numbers.

2.2. SMS Opt-in flow

SMS opt-in flow is the process where customers give their consent to receive texts from your business, ensuring they are protected from spam and fraud.

Opt-in flow is required by law, and your campaign can only be verified if recipients have explicitly agreed to receive your messages.

  • Here, explain how your recipients agree to receive texts from you. This could be on a website, verbally, through a paper form, or at a point of sale.
  • If you don’t have a proper opt-in process, we recommend setting one up to avoid legal issues. You can use our Subscribe form to create a compliant opt-in process for your website.
  • You’ll also need to upload proof of your opt-in method, such as screenshots of an opt-in form on your website, a picture of a paper form, or similar.
  • In the additional supporting documentation, include other details that can prove the validity of your opt-in process, such as privacy policies, acceptable use policies, relevant links, and similar information.

2.3. Sample messages

  • Now, it’s time to add sample messages. Provide clear examples of the messages you plan to send, replacing placeholders like names or dates with real examples. For instance, instead of ‘[customer name],’ use a sample name like ‘Alex.’ You can add several sample messages if needed.

3. Review your form

In the final step, review all the information you’ve entered. Double-check for accuracy. If you need to make changes, you can go back and edit. Once everything looks good, submit the form. The entire verification process usually takes 3-5 business days.

What happens next?

Once you submit the form, Textmagic will manually review your application and forward it to the toll-free messaging aggregator within 24 hours.

  • If any information is missing or needs clarification, we’ll reach out to you directly to resolve it. You’ll also receive updates via email as your application progresses.
  • You can also monitor the status by visiting the Toll-free verification page in your Textmagic account.
  • Once your toll-free application is approved, you’re all set to start messaging through your toll-free number.
  • If your toll-free form is rejected, contact Textmagic to check if resubmission is possible.

Thanks for watching, and happy texting with Textmagic!


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