Sending text messages in the USA & Canada

• Should I choose a 10DLC or a toll-free number?
• Sending texts to the USA
• Sending texts to Canada
• Prohibited use cases

Should I choose a 10DLC or a toll-free number?

The key difference between 10DLC and toll-free numbers lies in the area code, registration process, and messaging throughput. Both number types support two-way texting, but are suited for different messaging needs.

Toll-free numbers:

• Start with prefixes like 800, 888, or 877 and are not tied to any specific geographic area
• Support higher messaging volumes (more texts per second)
• Simpler and free registration with fewer data requirements
• Include free and faster verification for use cases and campaigns
• Allow for two-way communication (inbound and outbound)

10DLC numbers:

• Look like local phone numbers and are tied to a specific geographic area
• Support lower messaging volumes (limited texts per second)
• More complex registration: requires an EIN, Privacy Policy updates, and opt-in proof
• Require monthly campaign renewals and fees
• Allow for two-way communication (inbound and outbound)

Which one should I use?

Textmagic recommends using toll-free numbers because the registration is simple and free, and they are ideal for messaging across all use cases.

Use 10DLC if you need a local presence and are okay with more setup requirements and lower message volumes.

Sending texts to the USA

To send text messages to the USA, you need to use either a verified toll-free or a verified 10DLC number.

Toll-free numbers: These must be verified to avoid blocking and ensure your messages reach your audience. Verification usually takes up to 5 business days. You’ll need to provide details like your business name, use case, opt-in method, and sample messages.

10DLC numbers: You’ll need to register your brand (EIN required) and campaign. Approval usually takes up to 7 business days. Make sure you describe your use case clearly, share your opt-in process, and ensure your privacy policy explains that mobile information won’t be shared with third parties for marketing.

Sending texts to Canada

In Canada, you can use either a verified toll-free number or a local Canadian number (which must be requested from support).

Toll-free numbers: These must be verified to avoid blocking and ensure your messages reach your audience. Verification usually takes up to 5 business days. You’ll need to provide details like your business name, use case, opt-in method, and sample messages.

Local Canadian numbers: These are for private, one-on-one communication only. Bulk messaging, alerts, or notifications are not allowed.

Tip: Always get consent before sending messages and include opt-out and help instructions: “Reply STOP to unsubscribe” and “Reply HELP for help.”

Prohibited use cases

Please check below the list of prohibited campaigns that are ineligible for verification.