Toll-free number verification

What is a toll-free number verification?

The toll-free number (TFN) verification process qualifies your text messaging traffic for tagging as verified with our partners (not directly with mobile operators as 10DLC). This verification and approval reduces the number of false-positive blocks and helps increase message deliverability for a single TFN. It does not cost anything extra to get your traffic verified.

Verification is not whitelisting, so approval doesn’t guarantee that you won’t experience any blocking. However, as long as the sent traffic aligns with the verification application, we are allowed to work with our partners efficiently in order to share the campaign details with the mobile operator and ask for the blocking to be removed.

Verification guide

You can submit a toll-free verification form here. This will help make the process easier to review and approve. Please provide as much details as possible to speed up the process.

StepDescriptionScreenshot
1. Fill in the sender details:
  • Legal Company Name: The legal company name of the business sending the actual messages to consumers.
  • Organization Type: Use the drop-down menu to select the message sender company’s type.
  • State of Incorporation: The state where the message sender company is registered.
  • Address: The primary/corporate address of the message sender.
TFN sender details
2. Campaign details:
Please describe your use case and the purpose of your messages (e.g., appointment reminders, receipts, etc.)

What types of messages are being sent?
Use the drop-down menu to select an option that best describes your message type:
  • Conversational: Conversational messaging is a one-to-one message exchange between a business and an end-user (recipient).
  • Informational: These messages inform your customers of things like service updates, appointments, and scheduling. Informational messages do not sell or promote anything regarding the business.
  • Marketing: Text messages that contain a sales or marketing promotion.
TFN campaign details
3. Please describe how potential subscribers are opted into receiving messages from your company. For example:
  • IVR: A potential subscriber provides their consent via an interactive voice response.
  • Keyword: A potential subscriber texts a keyword (i.e JOIN) to opt into a messaging program.
  • POS or other on-site location: A potential subscriber provides their consent at the point of sale or other on-site location.
  • Via paper form: A potential subscriber provides their consent at an in-person location via a paper form.
  • Weblink/URL: A potential subscriber enters their telephone number through a website to opt into a messaging program.
  • Other: Provide any other type of opt-in not listed above.
TFN opt-in verification
4. Sample messages:
Please include 1-3 variations of the messages you intend to send. Use the drop-down menu to select a category that closely resembles your use case.
TFN sample messages
5. Estimated Monthly Message Volume:
Use the drop-down menu to select a number that best represents the estimated monthly message volume.

Canadian Traffic:
Please choose the appropriate drop-down selection if a majority of the traffic is expected to be delivered to Canadian handsets.

Supporting Documentation:
Please attach any additional information that would be useful.

TFN monthly volume

Once TextMagic receives your completed form, it will be submitted to our partners within 24 hours. It may take up to three business days for a single toll-free number verification and up to five business days for multiple TFN requests to receive a response from our partner confirming approval, denial, or asking clarifying questions.

Factors that may cause a verification delay:

  • A high volume of incoming requests
  • Incomplete or unclear fields
  • Multiple submissions
  • Via paper form: A potential subscriber provides their consent at an in-person location via a paper form.
  • Multiple toll-free numbers on one request

Frequently asked questions

How do I submit a toll-free number verification form?

Click here to submit a verification form. It is absolutely free.

What are the benefits of going through the toll-free number verification process?

The verification process is free and provides the following benefits:

  • A reduced number of false-positive blocks
  • Faster resolution of deliverability issues
  • Increased protection for your brand
What happens if I don’t get approved?

You can still send texts using your toll-free number even if the campaign is not approved for verification. It just won’t have the extra layer of protection to help maximize deliverability and quicker resolution time.

My verified toll-free number got blocked. Can I unblock it?

Yes, please contact TextMagic support and we will request the partner to review your number. If the number was previously verified, please share this information in the ticket for a quicker resolution.

What toll-free number campaign use cases are prohibited in the USA?

The single most important practice is ensuring that you have accurate, reliable opt-ins specific to the types of messages you’re sending to consumers. As a best practice, please ensure that texts are sent only to people who have explicitly opted in to receive texts from your company.

High-Risk Financial ServicesGet-Rich-Quick SchemesDebt ForgivenessIllegal Substances/ ActivitiesGeneral
Payday loans

Short-term, high-interest loans

Auto loans

Mortgage loans

Student loans

Gambling

Sweepstakes

Stock alerts

Cryptocurrency
Debt consolidation

Debt reduction

Credit repair programs

Deceptive work-from-home programs

Multi-level marketing
Work-from-home programs

Risk investment opportunities

Debt collection or consolidation
Cannabis

Alcohol

Tobacco or vape
Phishing
Frauds or scams

Deceptive marketing

Pornography

Profanity or hate speech


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