Textmagic billing
How am I charged?
Textmagic uses 100% prepaid billing with two options: Pay-as-you-go and Monthly plan (volume discounts).
On our pricing page, we show estimated costs based on the number of messages and emails you select. This helps you compare how much each message/email — or a chosen number of messages — would cost.
In your Textmagic account, we use credit bundles instead. This means you’ll need to choose one of the fixed bundle sizes we offer.
Charges for SMS, texting number, emails, and other services are always deducted only from your prepaid account balance as you use them. Please refer to our full pricing table:
Example: A message with 161 plain text characters will be counted as 2 texts.
Texts from Textmagic numbers are billed at the standard rate.
1 message part is 160 plain text characters or 70 Unicode characters long.
Pay-as-you-go: You buy credit bundles (e.g., 20, 50, 100, up to 10,000) in your account currency (USD, EUR, AUD, or GBP).
- If you run out of credit, you need to manually top up, or allow auto-recharge to keep your balance topped up automatically.
Monthly plans: You buy credit bundles, with pricing based on the volume of text messages you plan to send.
- Auto-recharge is always enabled for monthly plans, with a trigger threshold of 5 credits, ensuring no service interruption.
Payments are securely processed by a PCI-compliant gateway – Stripe. Depending on your location, Stripe supports payment via bank transfer, credit/debit card, or PayPal. Textmagic does not store your card details.
Choosing the right plan
Check the detailed price comparison for your destination country on the Plans page.
Essential (pay-as-you-go)
This pay-as-you-go plan is ideal for occasional service use, with no commitments. It includes the prepaid credit that can be used for any Textmagic service (including sending SMS, Email campaigns and BYOC) at a standard rate.
Compared to the Professional plan, to start texting, you’ll need to purchase a virtual number for an additional monthly fee. Your unused credit will never expire.
Professional
This monthly plan is perfect for predictable monthly messaging costs with volume SMS discounts in your registration country. A bigger plan means lower costs per outbound text.
By subscribing to this plan, you will benefit from:
- Discounted outbound message prices
- One free virtual number (and one free Sender ID in the UK and Australia)
You will be charged a standard rate for any other services used. Any unused credits will roll over and remain active for up to 2 months from the date of purchase.
Example: The unused credit bought on January 15th will expire on March 1st (after 1.5 months), and the unused credit bought on March 1st will expire on May 1st (after 2 months).
Switching between plans
You can switch between plans whenever you wish simply by visiting the Plans page and selecting the desired messaging volume and plan.
You can Downgrade to the pay-as-you-go (Essential plan), Cancel your current Professional plan, or select a new monthly plan that better suits your messaging volume.
What happens if I switch from Essential (PAYG) to a Professional (monthly plan)?
Your remaining balance will be added to the Professional monthly billing plan and expire if not used before the end of the following month.
What happens to my remaining balance if I downgrade from the Professional to the Essential (PAYG) plan?
Any balance that you have on your account – if you wish to downgrade to the Essential PAYG model and lose your discount – will remain on your account.
What happens if I switch between different Professional monthly plans?
If you downgrade to the Professional plan with a smaller texting volume, your plan’s renewal date will not be changed. The new plan amount will be charged on the next regular renewal date.
If you upgrade to the Professional plan with a larger texting volume, your plan’s renewal date changes. The new plan’s amount is charged immediately.
Credit expiration and low balance
Essential
With this pay-as-you-go plan, unused credit never expires and remains active forever. If auto-recharge is enabled, your account will automatically be topped up when the balance falls too low, according to the selected. Otherwise, you will need to manually buy credit each time to ensure uninterrupted service.
Professional
With these monthly plans, unused credit rolls over for up to 2 months. Your monthly plan will be renewed automatically if your balance falls critically low (depending on the selected plan) to ensure uninterrupted service.
Example: The unused credit bought on January 15th will expire on March 1st (after 1.5 months), and the unused credit bought on March 1st will expire on May 1st (after 2 months).
The Billing overview page allows you to manage your plans, billing details, auto-recharge settings, and review your costs summary.
FAQ
Which plan is best for my business?
The best plan depends on your messaging volume and specific needs. All Textmagic plans are prepaid and include a set number of credits that can be used for texting and other services. Below are the key advantages and differences of each plan.
- Essential: This pay-as-you-go plan is ideal for occasional texting with no commitments. It includes the prepaid credit that can be used for any Textmagic service at a standard rate. To start texting, you’ll need to purchase a virtual number for an additional monthly fee. Your unused credit will never expire.
- Professional: This monthly plan is perfect for predictable monthly messaging costs with volume discounts in your registration country. By subscribing to this plan, you will benefit from discounted message prices, one free virtual number, and free inbound texts. Any unused credits will roll over and remain active for up to 2 months from the date of purchase.
Can I switch or cancel the plan later?
Yes, you can switch between plans whenever you wish simply by visiting the Plans page and selecting the desired messaging volume and plan.
You can Downgrade to the pay-as-you-go (Essential plan), Cancel your current Professional plan, or select a new monthly plan that better suits your messaging volume.
What are CPaaS and BYOC?
BYOC (Bring Your Own CPaaS) is a native, no-code integration that lets you connect your existing CPaaS provider to Textmagic and use your current virtual numbers with the platform. Sending messages via BYOC costs 0.01 (in your account currency) per SMS, plus any messaging fees charged by your CPaaS provider.
CPaaS (Communications Platform as a Service) is a cloud-based communication provider for texting and calling. Textmagic BYOC supports Twilio, Vonage, Sinch, and Bandwidth.
Will I be charged VAT or other taxes?
UK customers
All customers from the UK will be charged VAT 20%.
EU customers
To avoid paying VAT, you need to enter your organization’s registered VAT number into the Stripe portal while making the payment. Once you do this, you will no longer be charged VAT.
US customers
Textmagic applies sales tax to purchases in accordance with state nexus thresholds. The applicable tax rate varies based on your geographical region and is added to the purchase price.
If you are eligible for a tax exemption, please send your exemption certificate to [email protected] before making the payment.
What should I do if my messages or balance run out?
Essential plan: If auto-recharge is enabled, your account will automatically be topped up when the balance falls too low, according to the selected auto-recharge settings. Otherwise, you will need to manually buy credit each time to ensure uninterrupted service.
Profession plan: The monthly plan will be renewed automatically if your balance falls critically low (depending on the selected plan) to ensure uninterrupted service.
The billing overview page allows you to manage your plans, billing details, auto-recharge settings, and review your costs summary.
Can I get a refund for the unused credit?
To receive a refund for the unused SMS credit, please contact us.
Please include your name, company name, email address, and the reason why you are requesting a refund.
Can I disable the auto-recharge feature?
Yes, you can disable auto-recharge on the Essential plan anytime you wish.
We highly recommend you use auto-recharge if:
- You have a dedicated virtual number subscription, Sender ID, or an active 10DLC campaign.
- You use a call forwarding service.
- Your service operations are very dependent on the SMS service.