How can people opt in and opt out?

OPT-IN:

If your contacts haven’t explicitly given you permission to text them, you must collect consent first. Textmagic provides compliant opt-in forms you can place on your website, or you can create an automation rule to let people opt in by texting a keyword to your dedicated texting number.

OPT-OUT:

Textmagic offers automated opt-out management. When someone replies with keywords like STOP, STOPP, STOPALL, UNSUBSCRIBE, END, or QUIT, we automatically unsubscribe the number and block future texts to it — even if messages are sent by mistake.

Additionally, you can enable an option to automatically unsubscribe numbers that repeatedly fail to receive messages, as most failed deliveries are due to invalid or inactive numbers.

RESUBSCRIBE:

If someone unsubscribed by mistake, they can resubscribe themselves by texting JOIN, SUBSCRIBE, RESUBSCRIBE, OPTIN, or UNSTOP to your dedicated number. For compliance reasons, only the end user can resubscribe — customers cannot manually remove numbers from the unsubscribe list.