Why do I need a Privacy Policy for US messaging?
A publicly accessible Privacy Policy is required for US messaging as part of the verification and registration process. Messaging providers and aggregators require it to verify legitimate senders, protect consumers, and help combat spam and fraud.
Your Privacy Policy should:
- Explain what personal information you collect and how you use it.
- State that mobile opt-in information will not be shared with third parties or affiliates for marketing or promotional purposes.
- Be publicly accessible through a valid URL hosted on your business domain.
For more guidance, see our sample SMS Privacy Policy. Before using the Textmagic sample, customize it with your company’s information and consult with your lawyer to ensure it meets all applicable legal requirements.