Billing, plans, and pricing
How am I charged?
Textmagic uses 100% prepaid billing with two options: Essential (pay-as-you-go) and Professional (monthly plan with volume discounts) .
Charges for SMS, texting numbers, emails, and other services are deducted from your prepaid account balance as you use them.
You can add funds using a credit or debit card, PayPal, or bank transfer, depending on the payment methods available in your account registration country. We use the Stripe payment gateway to securely process payments and display the payment methods available to you.
On our pricing page, we show estimated costs based on the number of messages and emails you select. This helps you compare how much each message/email — or a chosen number of messages — would cost.
In your Textmagic account, we use credit bundles instead. This means you’ll need to choose one of the fixed bundle sizes we offer.
Choosing the right plan
Essential is Textmagic’s pay-as-you-go (PAYG) plan. Professional is our monthly plan with volume discounts.
| Feature | Essential (pay-as-you-go) | Professional (monthly) |
|---|---|---|
| Best for | Occasional use with no monthly commitment | Regular, higher-volume messaging |
| Billing | Prepaid credit bundles purchased as needed | Monthly credit bundle based on messaging volume |
| Outbound SMS rate | Standard rate | Discounted rate in your account registration country. Larger plans have a lower cost per outbound text |
| Credit usage | Can be used for any Textmagic service | Can be used for any Textmagic service. The plan discount applies to outbound SMS only |
| Virtual number | Purchased separately | One virtual number included |
| Sender ID | Standard rate | One Sender ID included in the UK and Australia |
| Auto-recharge | Optional | Always enabled |
| Unused credit | Never expires | Rolls over for up to 2 months |
| Commitment | No monthly commitment | Monthly plan |
Professional credit expiration example: Unused credit purchased on January 15 expires on March 1, while unused credit purchased on March 1 expires on May 1.
Check the detailed pricing for your destination country on the Plans page.
Switching between plans
You can switch between plans whenever you wish by visiting the Plans page and selecting your desired messaging volume and plan.
You can switch to Essential (pay-as-you-go), cancel your Professional plan, or select a different Professional monthly plan based on your messaging volume.
What happens if I switch from Essential (pay-as-you-go) to Professional?
Your remaining balance will be added to your Professional monthly plan and will expire if not used before the end of the following month.
What happens to my remaining balance if I switch from Professional to Essential (pay-as-you-go)?
Any remaining balance will stay in your account when you switch to Essential. The Professional plan discount will no longer apply.
What happens if I switch between different Professional monthly plans?
If you downgrade to a Professional plan with a smaller texting volume, your renewal date will remain unchanged. The new plan amount will be charged on your next regular renewal date.
If you upgrade to a Professional plan with a larger texting volume, the new plan amount is charged immediately and your renewal date changes.
Full pricing table
Select your country below to view current pricing for Textmagic services.
Example: A message with 161 plain text characters will be counted as 2 texts.
Texts from Textmagic numbers are billed at the standard rate.
1 message part is 160 plain text characters or 70 Unicode characters long.
FAQ
Do I have to pay VAT or sales tax?
| Region | Tax information |
|---|---|
| 🇬🇧 UK | All customers from the UK will be charged VAT 20%. |
| 🇪🇺 EU | To ensure VAT is not applied to your payments, add your company’s registered VAT number to your billing information in Stripe. Once validated, VAT will no longer be applied to your payments. |
| 🇺🇸 US | Textmagic applies sales tax to purchases in accordance with state-specific nexus laws. The applicable tax rate depends on your location and is automatically added to the total purchase amount at checkout. If you are eligible for a tax exemption, please send your exemption certificate to [email protected] before paying. |
| 🇦🇺 AU | All customers from Australia are not charged GST (Goods and Services Tax) on their Textmagic purchases. |
Can I get a refund for unused credit?
To receive a refund for unused SMS credit, please contact us. Please include your name, company name, email address, and the reason for your refund request.
Can I turn off auto-recharge?
Yes. You can disable auto-recharge at any time on the Essential (pay-as-you-go) plan.
We highly recommend using auto-recharge if:
- You have a dedicated virtual number subscription, Sender ID, or an active 10DLC campaign.
- You use a call forwarding service.
- Your service operations depend on uninterrupted SMS service.
Auto-recharge is always enabled on Professional monthly plans and cannot be disabled.
Am I charged for messaging through social channels?
Messaging via WhatsApp, Facebook, and Instagram through Textmagic is currently free of charge.
However, these platforms may apply their own messaging fees separately. For example, WhatsApp may charge fees for certain business messaging.
How much does it cost to send SMS with BYOC?
Sending messages via BYOC costs 0.01 in your account currency per SMS, plus any messaging fees charged by your CPaaS provider.