Why do I need SMS Terms and Conditions for US messaging?

Publicly accessible SMS Terms and Conditions are required for US messaging as part of the verification and registration process. Messaging providers and aggregators require them to verify legitimate senders, protect consumers, and help combat spam and fraud.

Your SMS Terms and Conditions should include:

• Your program or brand name and a description of the messaging program.
• A “Message and data rates may apply” disclosure.
• Message frequency or a recurring message disclosure.
• Customer support contact information.
• Clear HELP and STOP instructions.
• A link to your Privacy Policy.
• A statement that carriers are not liable for delayed or undelivered messages.
• A publicly accessible URL hosted on your business domain.

For more guidance, see our sample SMS Terms and Conditions. Before using the Textmagic sample, customize it with your company’s information and consult with your lawyer to ensure it meets all applicable legal requirements.